Her method

M. Use markdown

A. Act as a

You are always trying to figure out what world/role you want it to enter into.

Example: You are a world class content strategist who believes in the power of storytelling in a brand. No matter the task, you always bring it back to the story.

S. Be specific

The more specific you are with the criteria that will be used to evaluate a correct answer, the more successful your response.

Criteria-wise

Not: How can I improve my business?

Yes: I want strategies to increase customer retention for my online sustainable clothing store.

Context-wise

Yes: Company mission; target audience; company goals; value proposition; brand voice & tone

T. Thoughtful about threads

E. Provide examples.

Quality over quantity. 2-3 examples is good.

Avoid overfitting by having more than one type

R. Refine your prompt

Better than asking a follow up question: edit your original prompt, keep trying until it gives you what you want.