Robert Rose
Jane Quin Medeiros
linkRR
Organic key in distribution
Budgets are going up.
Social media is just media. One way. Less comments, less sharing. The apps' owners are driving what we read, not our social circuits.
"For You" is where it is at. Get there somehow.
Large audiences don't help as much. Every post much earn its own keep.
linkJQM:
Concerns: Algorithm changes
Multi channel approach
linkRR
Build trust and brand.
Education
Organic content
linkJQM
Think about community and influence
linkRR
More joyful content
nostalgia content. Beyond gravitas to generous, human, joyful content as a strategy. Because it will stand out.
link
linkRR
AI Trust is down.
We used to move fast and break things. Now we wonder why everything is broken. Still asked to be more efficient, to scale.
Marketers: We don't trust it, we don't like it, but we seem to want it to make us more efficient. Seeing it as an efficiency creator. But there is a focus on foundational expertise. Experts. Teams who know their shit amplify with AI.
Under the radar things. When we ask what we are using it: We are playing with it. We are using it but not reporting. THere is some baggage. Be conscious of where and how. Emphasize on keeping the experts expert. Better, not more efficiently.
Don't conflate jobs and people. Abandon foundational knowledge and training with "AI can take care of that" Understand the institutional knowledge.
linkJQM
All about the buyers journey and intent.
linkRR
The collapse of trust in Social Media. Meanwhile we are working to create trust. Brands are designing content for the platforms that build trust despite how distrustful the audience is of the platform.
"Get ready for the comeback" Building wonderful, valuable owned media. "How do we become the trusted source for interesting things for our audience."
linkJQM
Get partners that think the same way.
linkRR
"Get out of the idea of container-first strategies."